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Get prepared for Canada's new trademark regime. 

In this one-intensive day, industry leaders – using a problem-solving approach – will give you practical tips and strategies to competently navigate the new regime and protect your clients' interests.

The changes are dramatic with broad-reaching implications across many industries and practice areas, at both national and international levels. Whether you’re in law, business or finance, you need to know how to protect IP rights or avoid costly lawsuits and how to effectively adapt to the new legal reforms impacting on your Trademark practice.

This intensive OsgoodePD program was designed with industry and legal experts to provide you with a practical understanding of the impacts and the implementation required by the sweeping legal reforms under the new Trademark regime. Using real-world examples to work through some of the most pressing new practice challenges, you will be able to read from their playbook of best practices and obtain effective and strategic tactics you can put to immediate use. The interactive, problem-solving approach will enhance your understanding of crucial principles – including implementation – in a zero-consequence environment.  Topics include:

  • The New Trademark Regime – how did we get here and why is it important?
  • Understand the most pressing changes and implementation issues under the new regime, with both domestic and foreign considerations, and new practice directions, including:
    • Strategies for searching, filing and advising clients
    • A comprehensive overview of renewals, prosecutions, and oppositions
    • Enforcement and litigation tactics
    • Trademark refresher – how did we get here and why is it important?
    • How will brand clearance, filing, and prosecution differ in a “use-less” regime?
    • What to do about the “universal” Madrid Protocol and the new rules for Official Marks and Geographical Indications
    • How will prosecutions, oppositions, and Section 45 proceedings differ in the new regime?
    • Expert Roundtable: Impacts on brand strategy and portfolio management

You will get beneficial guidance + materials that will act as valuable resources long after the program. 


Program Chairs

  • John McKeown, Goldman Sloan Nash & Haber LLP
  • Cynthia Rowden, Bereskin & Parr LLP

Program Faculty

  • Christopher Aide, Baker & McKenzie LLP
  • Matthew Asbell, Ladas & Parry LLP (New York, USA)
  • Sean Brandreth, Corporate Lawyer, Nestlé Canada Inc.
  • May Cheng, Osler Hoskin & Harcourt LLP
  • Monique Couture, Gowling WLG
  • Meghan Dillon, Bereskin & Parr LLP
  • Kelly Gill, Gowling WLG
  • Susan Keri, Bereskin & Parr LLP
  • Philip Lapin, Smart & Biggar/Fetherstonhaugh LLP
  • Kikelomo Lawal, Chief Legal Officer & Corporate Secretary, Interac Corp.
  • Henry Lue, Wilson Lue LLP
  • Jennifer MacInnis, Legal Counsel, and Senior Director, Applied Research & Commercialization and Research Grants, Executive Director, Ontario Centre for Workforce Innovation, Office of the Vice President, Research & Innovation, Ryerson University
  • Stephen Spracklin, Legal Counsel, Information Technology & Intellectual Property, City of Mississauga
  • Sanjukta Tole, Marks & Clerk Canada, and Marks & Clerk Law LLP
  • Essien Udokang, Senior Director, Legal Affairs, McKesson Canada
  • Stephanie Vaccari, Baker & McKenzie LLP
  • Cameron Weir, Senior Counsel, Reckitt Benckiser (Canada) Inc.
  • Donna White, Osler Hoskin & Harcourt LLP
  • Kathryn Yung, EVP, Chief Legal, Ethics & Compliance Officer, Canadian Standards Association (CSA)


Group Discounts and Financial Assistance

Please note that the group discount is only available when paying for members of the same organization, at the same time, and payment is made with one invoice.  For financial assistance, please email financialaid-opd@osgoode.yorku.ca

Webcast Fee per Delegate

2-3 delegates: 25% off program fee
4-10 delegates: 30% off program fee
11+ delegates: 35% off program fee
Boardroom rates available.


The video stream will be sent to you via email as soon as payment is successfully processed.


All sales are final. Please make all enquiries related to program content and CPD/MCLE credit hours prior to purchase.


Have a question? Read our FAQs.

Technical Support

In the event you experience technical difficulties, please contact opdsupport@osgoode.yorku.ca for assistance.

Program Details

Delivery Method

Web - On Demand

Date Recorded
April 30, 2019
Fee per Delegate

$695 + HST

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Eligible CPD Credit Hours


Who Should Attend

  • Lawyers, paralegals and law clerks engaging in corporate/commercial or financial services transactions involving IP
  • Counsel, advisors and professionals working in related areas who need a solid understanding of the new Trademark regime and its implementation
  • Insolvency, litigation or government counsel seeking to gain a greater understanding of the new Trademark regime and its implementation
  • Junior or mid-level IP lawyers, Trademark Agents, and other professionals who advise clients or investors that own or have interest in IP
  • In-house counsel, executives and other legal, business and finance professionals working with companies or investors that own or have interest in IP
  • Executives, management, risk managers and analysts involved in negotiating or overseeing IP deals
  • Procurement professionals
  • Technology transfer/commercialization professionals
  • Owners, licensees or licensors of IP
  • Venture Capital/Investment Analysts/Angel Investors
  • Consultants

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Here’s what some participants at our recent IP programming had to say:

“Tremendous content and presentation.”

Kevin Wentzel, Counsel, Pivotal Software Inc.

“Excellent – and [the program] delivered sound information.” 

Lisa Statt Foy, Lawyer, Field Law LLP

“Excellent program and all the information was very useful. There were a lot of practical examples used [which] is extremely important for lawyers as it helps us understand the practical aspects.” 

Meenakshi Tewari, Sole Practitioner, Jham Law Office